Sensodyne Launch

Transforming an everyday product into a bold sensory spectacle, the Sensodyne launch left a lasting impression long after the final reveal.

To create a dynamic and immersive launch experience for the new Sensodyne sensitive toothpaste that would captivate a sales and marketing audience and leave a lasting brand impression.

Bringing an everyday consumer product like toothpaste to life in a way that feels exciting, educational and experiential. Pushing past a traditional product launch format to create genuine emotional engagement with the brand.

We developed a multi-sensory experience built around the concept of hot and cold. Dry ice warm drinks were served as guests made their way in from the cold to the venue where they were treated with a molecular gastronomy menu – bringing technology and food to life. We wove in various cues from the ad campaign into the décor to tell the story of our client throughout.

Campaign creative was woven throughout the décor to tell the brand story from arrival. The evening culminated in a live ice sculpture reveal with a pickaxe-wielding sculptor carving the Sensodyne logo from a block of ice as the new product launched on stage.

• 360° event conceptualisation, planning and production
• Venue activation and experience design
• Molecular gastronomy and interactive food stations
• Décor and brand storytelling through campaign creative
• Stage production and live reveal moment
• Supplier management

A memorable evening that showcased how a product launch can be turned into an interactive display of creativity for an everyday item. This will long be remembered as one of our favourite projects we have worked on.